Ready-to-drink (RTD) beverages are poised to continue their explosive growth through summer 2024. From canned coffees to fruity cocktails to refreshing seltzers, RTDs offer the perfect blend of accessibility and quality that today's beverage enthusiasts are looking for. With the growing popularity of these grab-and-go refreshments, the adoption of resealable cans can enhance their mass market appeal, providing a perfect solution to the demands of modern consumers for sustainable and practical packaging options. 

The Rising Popularity of RTDs 

Through the summer months, the popularity of RTD’s goes through the roof, driven by several key factors. The variety of options available-from alcoholic spirits to non-alcoholic mocktails-makes them an attractive choice for consumers of all tastes. Additionally, the convenience of RTDs aligns perfectly with the fast-paced lifestyles of consumers and enables them to enjoy their favorite beverages in a hassle free way wherever they choose.  

The Role of Resealable Cans in the RTD Market 

As RTDs continue to captivate the market, the integration of resealable cans can elevate consumer experience to new heights in many ways: 

Extended Freshness and Portability: Resealable cans allow consumers to enjoy part of a beverage and save the rest for later without compromising on quality or taste. This feature is particularly advantageous for outdoor summer activities like picnics, beach outings, or hiking, where carrying multiple ingredients can be cumbersome. 

Cost-Effectiveness for Consumers and Manufacturers: Resealable cans are a cost-effective packaging solution for both manufacturers and consumers, as they encourage the purchase of larger sizes without the worry of waste.  

Customizable Colors and Branding: The ability to customize the colors of resealable cans provides a unique branding opportunity for RTD products. This helps products stand out on the shelves and can be used to strengthen brand identity or specific marketing campaigns, further attracting consumer attention. 

Market Impact and Consumer Response 

The market response to RTDs has been overwhelmingly positive, as demonstrated by the increasing shelf space allocated to these products in retail outlets and the enthusiastic adoption by consumers. With the incredible number of options available brands must look beyond flavor and into innovative marketing and improving consumer experience to remain dominant.